Our decision to carry Natural Vanilla Extract is based on the current exceptionally high cost of pure vanilla extracts.

We understand the issues involved with producing fine artisan foods and beverages as affordably as possible, and Natural Vanilla Extract can assist you in doing this. Use this natural extract by itself or combine it with our pure vanilla extracts to help defray costs while maintaining high-quality finished products.

About Natural Vanilla

Natural Vanilla Extract is a proprietary, double-fold blend of pure vanilla extract and natural vanillin made from plants other than vanilla beans. There are no imitation ingredients in this product. It is a dark amber colored extract containing all natural flavoring components, having a characteristic vanilla aroma and flavor. It will maintain flavor for at least three years if stored in a cool, dark place.

As with all our extracts, we have strict quality and taste controls to make sure you are getting the best on the market as our customers will testify, in fact, it took the product producer ten years to come up with a good natural vanilla extract that we approve of! And now with no surprise, so do our customers!

“I stepped out and gave this a try in vanilla ice cream and WOW it’s amazing. Flavored my ice cream perfectly. I bought the 32 oz and the minute it gets low, I’ll order another bottle. I can see many uses for this so I’m looking forward to trying it in other recipes. Fantastic product – very, very happy.” – Mark Butcher

BEWARE OF THE VANILLA YOU BUY

WONFs
(aka “With Other Natural Flavors”)

WONFs are different from the natural flavors we use in our Natural Vanilla.

Other Natural Flavors (known in the vanilla industry as WONFs which stands for “with other natural flavors”) came onto the market during the vanilla crisis that began in 2000 after three cyclones struck Madagascar in just a few months.

So on the Vanilla bottle's ingredients label, it may have an ingredient "Vanilla W.O.N.F." You may find this on other products as well, like certain gummies may say "Strawberry W.O.N.F" as one their ingredients.

The cyclones destroyed at least 30% of the vanilla beans, and as a result, with so little vanilla available and costs soaring, manufacturers wanted something affordable for flavoring frozen desserts, dairy, and packaged desserts. (You can read more about what caused vanilla prices to soar here.)

To meet the demand for a more affordable vanilla, there is now even a product on the market made from highly genetically modified yeast and DNA created on a 3D printer. 

It should be noted that WONFs sometimes contain synthetic vanillin to boost flavor. So if synthetic is something you want to avoid, as we do here, be sure to read the label carefully. 

Natural Vanilla Extracts – 
PRICE IS RIGHT. SO IS THE FLAVOR.

Similar to WONFs, natural flavors vary in their ingredients. The Vanilla Company currently is selling a double-strength all natural vanilla extract and natural vanilla paste that contain a blend of pure vanilla extract and natural flavors made from plants other than vanilla. It smells very much like pure vanilla but without the deep notes of pure vanilla extract.